{
  "record": "website-growth",
  "asOf": "2026-11-04",
  "kind": "Sanitized aggregate transcription; not raw analytics evidence",
  "deployed": "2026-10-30",
  "hypothesisRecorded": "2026-10-31",
  "baseline": {
    "from": "2026-10-01",
    "to": "2026-10-28",
    "impressions": 1198,
    "clicks": 19,
    "averagePosition": 10.6,
    "attestation": "operator-attested"
  },
  "observation": {
    "from": "2026-10-30",
    "to": "2026-11-27"
  },
  "outcome": "open",
  "growthEstablished": false,
  "limits": [
    "One page, an open observation window and no untreated control do not establish traffic lift.",
    "The baseline is operator-attested; this write-up does not independently audit Search Console data.",
    "The recorded metric is average position, while the hypothesis also allows doubled clicks. The final decision must disclose which criterion was met.",
    "A later sitemap change and unequal date windows complicate attribution and raw click comparisons."
  ]
}